The title of this article poses an excellent question to all readers. The article not only defines SEO but explains its use and what hotel companies need to consider. SEO stands for Search Engine Optimization. Search engines index all sites on the internet and rank their relevance to keywords entered by a person searching for say “Hotel in
I thought this article was very interesting and important. Every hospitality company realizes that they need an interesting, informative, and easy to navigate website to appeal to potential guests. However, I believe that many forget that people use search engines more often than directly typing in web addresses. Your site may be beautiful and efficient but if people do not see it in those first ten search engine results they most likely will not visit it. If this happens, the time and money that was invested in website design was a waste because traffic will be well below potential levels. Despite having excellent web design people within a company it is probably necessary to find an outside consultant who understands SEO and its changing dynamics. Why would waste so much potential? In my experience, I hardly ever travel past that first page of results on any search engine because I assume that anything that didn’t make it to that first page is simply not relevant. I do not believe that I’m alone in thinking this and so companies really do need to make sure they make it to that first set of results if they want to be successful. The article talks about aligning SEO with your marketing strategy. This makes total sense because if you advertise in the newspaper with certain buzzwords someone might search using them. If your site doesn’t include these phrases, then that person may never make it to your site and that print ad is rendered useless. This article was slightly more technical but definitely important for hospitality companies to consider.
2 comments:
Search Engine Optimization is a key tool for any company with a website looking to attract visitors and consumers. I definitely agree that it is quite important to do all it takes to be listed as one of the first websites when a person decides to use a search engine, because very often people stop looking at the results after the first page. Recently, I however, have found that the websites listed on the first page are not always the most relevant to my search and that I actually need to dig a little bit deeper. I feel as if the companies who are looking to sell their products are the ones who focus their attention mostly on these keyword phrases, however information bearing websites are not as concerned with the amount of hits they receive therefore will not necessarily spend the time or money to do something of the sort. I’ve learned to look a little further into the results to find the best information.
I agree with Richard that it is very important for a company to think about Search Engine Optimizations. I know for a fact that I don’t ever look past the first ten or so websites that come up when I type something into a search engine. I expect that the website or information I want to find will come up with the phrase I type. Because of this reason, companies do need to have a person assigned to specifically make sure their website is one of the top to come up when people use a search engine. This way, the websites that companies spend so much time and energy on will find worth in their work.
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