Thursday, April 3, 2008

Technology Finally Hits The Sky


For years you heard the announcements telling you to turn off all electronic devices during take off and landing . It is something that has always bothered me because how the heck does a boring little CD player interfere with my captain's ability to land the plane. In today's environment, many business travelers want to do a little more than just listen to their music on a long plane ride. Many "need" to get work done and need the internet to help with e-mail, SMS, web browsing or research. The internet is practically a necessity for many people's daily lives. Google Docs is a great example of how the internet really allows people to do work from anywhere. All of these services that store your data off-site are utilizing what is called cloud computing. These types of services are perfect for the frequent traveler who doesn't want to lug a laptop but needs to get work done on the road or in the air. That is where the real advancement is now. Airlines can create a real competitive advantage if they are able to cater to the traveler who demands technology. Lately there has been a lot of news surrounding airlines who are looking to increase the connectivity they offer in flight. We will finally begin to see technology solutions in more than just those fancy club rooms before take-off . Just yesterday a company by the name of Aircell got FAA approval for in flight internet via Wi-Fi. This company has already made deals with Virgin Atlantic and American Airlines to bring the technology to the air. So far only certain planes, like the Boeing 767-200, are approved but more approvals are expected to come. Other companies like Australia's Qantas airlines already have international approval for cell phone use in the air but only for data transmission and not voice. I expect from the news that is floating around that within the year almost all cellphone and internet related services will be available in some plane somewhere. If the FAA approves more planes and airlines I'm sure that in-flight technology will become a major selling point and battleground for the airline industry. The early adopters will most likely gain a competitive advantage but overtime I'm sure this will become a must have amenity.
I'm interested in hearing what professionals in the industry think as well as anyone who flies domestically or abroad. Do you think this is long overdue, and which technology are you most likely to use? Or will it become an annoyance like a crying baby if people are allowed to talk on the flight all the way to Tokyo? Leave any comments you wish and if you're interested in finding out more please contact me.

1 comments:

Emily Silpe said...

I personally believe that Wi-Fi technology has been long overdue in the airline industry. As Max stated, it is no longer simply just a desire to be able to access the internet, it is a necessity. Business travelers need to be able to get work done on long flights and stay in touch with business contacts while in the air. Obviously this will be appreciated by all travelers who will now be able to talk to theirs friends and family, send emails and access the internet while in flight. There are definitely some issues in terms of it being an annoyance to other flyer, but as long as users are respectful of the other passengers I do not foresee it as a problem. I think that providing internet access and allowing guest to use cellular devices will prove to be very profitable for the airline industry, which seems to be struggling right now. As long as this technology is implemented effectively and passengers use it responsibly, I think that this trend will continue to expand to a variety of different markets.